Date & Time: 2025.2.26 (Wed) 14:15-15:15
Location: Hokkaido University, Faculty of Humanities and Human Sciences, room E304
Zoom: https://zoom.us/j/99376667027?pwd=XqxJTavmvaVGCHbC74Y1hULb1MrbhX.1
Speaker: Sukanya Sereenonchai (Chair of B.Sc. Program in Environmental Science and Technology / Associate Professor)
Noppol Arunrat (Deputy Dean for Research and Academic Services / Associate Professor)
Title: Application of Behavioral and Communication Theories for Well-being: Insights from Thailand

Abstract:
Behavioral science explores human cognition, emotions, and actions, while communication theories examine the transmission of messages and their influence on individuals and communities. Integrating these disciplines facilitates the development of effective strategies to enhance well-being in areas such as public health, environmental sustainability, and social development. In Thailand, their application extends to environmental awareness, health promotion, and community engagement. This sharing underscores the significance of understanding human behavior and employing effective communication to drive positive social change, providing valuable insights for global adaptation.