Date: Thursday 23 February 2017
Time: 10.30-12pm
Venue: E304, Graduate School of Letters
Speaker: Dr Kim-Pong Tam(The Hong Kong University of Science and Technology, Associate Professor)
Title: Enriching the understanding of culture and psychology with the concept of perceived norms

Abstract:
In the study of culture and psychology, behavior has often been explained in terms of psychological characteristics (e.g., values,
beliefs) that individuals have internalized from the culture. In this talk, I will highlight the concept of perceived norms as an equally important but often overlooked explanatory construct. I will summarize the development of this perceived norms perspective in the last decade, and review empirical evidence for its usefulness in such issues as cultural identification, cross-cultural differences in social judgment, and cultural transmission. The broader implications of this perspective for the conceptualization and measurement of culture will also be discussed.