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Masaki Yuki, Ph.D.
Associate Professor
Department of Behavioral Science
/Center for Experimental Research in Social Sciences
Hokkaido University
N10 W7 Kita-ku, Sapporo
Hokkaido 060-0810
Japan
Phone: +81-11-706-4169
Fax: +81-11-706-3066
Email: myuki@let.hokudai.ac.jp

Ph.D. in Social Psychology from University of Tokyo, 1999



Current Research Topics
  • Cross-cultural differences in group processes: How are East Asian collectivism and North American collectivism (not individualism) qualitatively different from each other? A test of the hypothesis that East Asians look at the ingroup as a bounded interperonal network among the members, and are motivated to maintain intragroup harmony, whereas North Americans, consistent with social identity theory, tend to regard the ingroup as a homogenous entity, and are motivated to gain/maintain higher ingroup status relative to outgroups (Yuki, 2003; Yuki, Maddux, Brewer, & Takemura, 2005; Brewer & Yuki, 2007; Takemura, Yuki, & Ohtubo, in press)
  • Cross-cultural differences in emotion recognition: A test of hypothesis that, when judging other's emotions, Americans tend to put importance on the shape of the person's mouth, whereas Japanese tend to emphasize the shape of the eyes (Yuki, Maddux, & Masuda, 2007)
  • The ripple effect: Cross-cultural differences in the perception of consequences of events: (Maddux & Yuki, 2006)


Publications (in English)
(*I will be happy to send you copies of the papers and manuscripts upon request.)
  • Takemura, K., Yuki, M. & Ohtsubo, Y. (in press). Attending inside or outside: A Japan-US comparison of spontaneous memory of group information. Asian Journal of Social Psychology.
  • Yuki, M. & Yokota, K. (2009). The primal warrior: Outgroup threat priming enhances intergroup discrimination in men but not women. Journal of Experimental Social Psychology, 45, 271-274. [download from journal site]
  • Falk, C.F., Heine, S.J., Yuki, M., & Takemura, K. (2009). Why do Westerners self-enhance more than East Asians? European Journal of Personality, 23, 183-203.
  • Schug, J., Yuki, M., Horikawa, H., & Takemura, K. (2009). Similarity attraction and actually selecting similar others: How cross-societal differences in relational mobility affect interpersonal similarity in Japan and the United States. Asian Journal of Social Psychology, 12, 95-103. [download from journal site]
  • Igarashi, T., Kashima, Y., Kashima, E. S., Farsides, T., Kim, U., Strack, F., Werth, L., & Yuki, M. (2008). Culture, trust and social networks. Asian Journal of Social Psychology, 11, 88-101. [Abstract] [PDF]
  • Yuki, M., Schug, J., Horikawa, H., Takemura, K., Sato, K., Yokota, K., & Kamaya, K. (2007). Development of a scale to measure perceptions of relational mobility in society. CERSS Working Paper 75, Center for Experimental Research in Social Sciences, Hokkaido University. [Full working paper download]
  • Takemura, K., Yuki, M., Kashima, E.S., & Halloran, M. (2007). A cross-cultural comparison of behaviors and independent/interdependent self-views. In A.B.I. Bernardo, M.C. Gastardo-Conaco, & M.E.C.D. Liwag (Eds.), The self, relationships, and subjective well-being in Asia: Psychological, social, and cultural perspectives (pp. 105-121). Seoul, Korea: Kyoyook-Kwahak-Sa. [abstract (PDF)]
  • Brewer, M. B., & Yuki, M. (2007). Culture and social identity. In S. Kitayama, & D. Cohen (Eds.), Handbook of cultural psychology (pp. 307-322). New York: Guilford. [Amazon.com]
  • Yuki, M., Maddux, W.W. & Masuda, T. (2007). Are the windows to the soul the same in the East and West? Cultural differences in using the eyes and mouth as cues to recognize emotions in Japan and the United States. Journal of Experimental Social Psychology, 43, 303-311. [Full paper download from the Hokkaido University site][Journal site]
  • Takemura, K. & Yuki, M. (2007). Are Japanese groups more competitive than Japanese individuals? A cross-cultural validation of the interindividual-intergroup discontinuity effect. International Journal of Psychology, 42, 27-35. [PDF] [Journal site]
  • Maddux, W.W., & Yuki, M. (2006). The gripple effecth: Cultural differences in perceptions of the consequences of events. Personality and Social Psychology Bulletin, 32, 669-683. [PDF]
  • Yuki, M., Maddux, W.W., Brewer, M.B., & Takemura, K. (2005). Cross-cultural differences in relationship- and group-based trust. Personality and Social Psychology Bulletin, 31, 48-62. [PDF] [Journal site]
  • Kashima, Y., Kashima, E., Chiu, C-Y., Farsides, T., Gelfand, M., Hong, Y-Y., Kim, U., Strack, F., Werth, L., Yuki, M., Yzerbyt, V. (2005). Culture, Essentialism, and Agency: Are Individuals Universally Believed to Be More Real Entities Than Groups? European Journal of Social Psychology, 35, 147-169. [abstract + full text (Journal site)]
  • Liu, J.H., Goldstein-Hawes, R., Hilton, D., Huang, L.L., Gastardo-Conaco, C., Pittolo, F., Hong, Y.Y., Dresler-Hawke, E., Ward, C., Abraham, S., Kashima, Y., Kashima, E., Ohashi, M., Yuki, M., & Hidaka, Y. (2005). Social representations of events and people in world history across 12 cultures. Journal of Cross-Cultural Psychology, 36, 171-191. [abstract + full text (Journal site)]
  • Kashima, Y., Kashima, E., Farsides, T., Kim, U., Strack, F., Worth, L., & Yuki, M. (2004). Culture and context-sensitive self: The amount and meaning of context-sensitivity of phenomenal self differ across cultures. Self and Identity, 3, 125-141. [abstract + full text (Journal site)]
  • Kashima, E.S., Halloran, M., Yuki, M. & Kashima, Y. (2004). The effects of personal and collective mortality salience on individualism: Comparing Australians and Japanese with higher and lower self-esteem. Journal of Experimental Social Psychology, 40, 384-392. [abstract + full text (Journal site)]
  • Yuki, M. (2003). Intergroup comparison versus intragroup relationships: A cross-cultural examination of social identity theory in North American and East Asian cultural contexts. Social Psychology Quarterly, 66, 166-183. [abstract (PDF)] [full text (Journal site)]
  • Yuki, M. & Yamaguchi, S. (1996). Long-Term Equity within a Group: An application of the seniority norm in Japan. In H. Grad, A. Blanco, & J. Georgas (Eds.), Key issues in cross-cultural psychology: Selected papers from the Twelfth International Congress of the International Association for Cross-Cultural Psychology (pp. 288-297). Lisse, The Netherlands: Swets and Zeitlinger. [pdf]
  • Kashima, Y., Yamaguchi, S., Kim, U., Choi, S.C., Gelfand, M.J., & Yuki, M. (1995). Culture, gender, and self: A perspective from individualism-collectivism research. Journal of Personality and Social Psychology, 69, 925-937. [abstract (PDF)]


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